$(document).ready(function(){
    $('.btmPromo, .btmPromo span').mouseover(function(){
        $(this).children('span').stop().animate({"bottom":"0px"}, {duration:250}, "easein")
    }).mouseout(function(){
        $(this).children('span').stop().animate({"bottom":"-37px"}, {duration:250}, "easein")
    });
});